Everyday on the way to her former job, Jody Achey would pass the empty building at 220 S. 6th St. in Logansport and think that it would be a good place to open a store.
She’d worked in retail for a long time and had the goal of starting her own business.
“I kind of wanted to prove to myself I could,” she said. “I thought about it and decided, ‘I’m going to do it.’”
On May 10, she opened her first business there, Sage and Tonic.
The store specializes in handmade, small batch items, and although some of the items she sells could be considered kind of “new age,” Achey said there’s irreverence, too.
The store offers crystals and stones, handmade jewelry, sage bundles with a crystal, essential oils, soaps, lotions, incense and t-shirts that are made by hand.
There are also pink salt blocks used for cooking, salt shot glasses, candles set in coconut shells, loose teas and crystal and bamboo water bottles.
“I wanted things that I actually use,” she said. She also wanted them to be “giftable things with meaning,” she said.
When she buys a friend a gift, she wants it to have value, to see that it was chosen with intent.
“So that’s a store I created,” she said.
Achey didn’t choose to open her store downtown just because the building was empty.
“I love the downtown district,” she said. “I think there’s so much happening down here, so diverse.”
There’s the artwork and places for lunch and dinner.
“It’s a beautiful place to walk. The buildings are gorgeous,” she said. “I always wanted to be downtown.”
She encourages others to open businesses if that’s their dream and knows she could inspire others.
“You see others do it,” she said. “And you get that twinge.”
Sometimes when someone does open a business, others will simply criticize it.
“I see it in kind of an opposite way and think ‘that’s outstanding,’” she said.
“You’ve got to put faith over fear,” she continued. “Everybody is powerful. I think everybody should follow their instincts.”