Innovation in the cereal market just never stops.
This is not an American phenomenon; there is a strong international side to the breakfast industry. The same source informed me that Dunkin’ Donuts has plans for restaurants in major metropolitan areas of Turkey with anticipation of 100 establishments in the next 10 years.
This is the same chain that recently expanded into Guatemala, India and Vietnam. Dunkin’ has 3,200 franchise restaurants internationally, way ahead of Krispy Kreme’s 800 locations worldwide.
Sophisticated consumers around the world are now able to appreciate the variety and entertainment values of breakfast that Americans have known for years. No doubt nutritionists will question whether we are exporting bad food habits. However, others will praise the fact that American investors benefit from the freedom and growing wealth of other nations. We are not forcing anyone to eat what we eat for breakfast. We just make it available for those who want to enjoy our lifestyle and waistlines.
Did someone say I forgot McDonald’s?
Morton J. Marcus is an economist, writer and speaker formerly with the Kelley School of Business at Indiana University. He can be reached at firstname.lastname@example.org.