Pharos-Tribune

Opinion

April 19, 2013

WOLFSIE: Another debacle in the frozen food aisle

Warning: There’s another case of food impropriety in the news. A popular frozen dinner option is being removed from ovens over in Scandinavia in another half-baked scandal. Families were waiting to feast on Moose lasagna, but as the cheese was becoming bubbly and browned, food officials exposed that there was pork in some of these prepared selections. Everyone in Sweden is asking: What is pork doing in my lasagna? People in the U.S. are asking: What is moose doing in your lasagna?

Jews in Sweden, all 14 of them, were upset because the company revealed that the 17,000 portions sold contained 1 percent pork — which the company admitted meant the product was not 100 percent Kosher. Or as my rabbi would say, “Not Kosher.” The bottom line is that even though the manufacturer is pulling the pork-tainted casserole off the shelves, the entree is still a favorite of many consumers. After all, who doesn’t like pulled pork?

For the second time in two months, it’s the conglomerate IKEA that is responsible for this food fiasco. Wanting to be proactive in this debacle, the company set up an 800 number so customers could, in their words, “lodge a moose lasagna complaint.” Everyone thought this seemed like a good idea except the local Moose Lodge, where they got a lot of crank phone calls.

IKEA is basically a furniture company that also sells frozen food, a technique to expand sales like the U.S. Postal Service decision to sell safari hats and dorky shorts so you can look like your letter carrier. IKEA has had a history of mislabeling products, once advertising futons as beds, a ruse that almost worked until people got them home and tried to sleep on them.

The details of the porcine-laced lasagna were first revealed by the Swedish newspaper Dagbkadet. Coincidentally, Dagbkadet is exactly what a Kentucky farmer says if he finds not moose, but a mouse, in his lasagna. One French newspaper scared the beejeebers out of their readers when they inadvertently mistranslated the story and Parisian diners thought there was meat in their mousse. Even hairstylists got the facts wrong and thought there was pork in their styling products.

Frozen dessert manufacturers were touched by the recall when Rocky Road and Moose Track Ice Cream began to generate a lot of Rocky and Bullwinkle jokes on the web. Even Sarah Palin, famous for her Alaskan commentary, tweeted that she could see Natasha from her house.

IKEA always thought there were sales opportunities for moose-related products and they hope this scandal won’t depress the market. They are now looking at how to make a moose jerky.

IKEA is not sure how to win back their customers after so many have suffered this unjust ingestion. PR experts found a snappy slogan they will use to promote the product to ensure people know the issue has been addressed. “You’ve got game!”

Dick Wolfsie is a television news reporter, syndicated humor columnist and author. He can be reached at Wolfsie@aol.com.

1
Text Only | Photo Reprints
Opinion
  • WILLIAMS: America still the dream Is America really in as bad as shape like many people say it is? I’m 67 and when I look around, I don’t see it.Everything isn’t great but believe it or not, there has never been a time when everything was great, not even in those innocent Fifties we

    July 31, 2014

  • OUR VIEW: Every town that has any sort of waterway -- whether it be a river or a creek or just a stream -- knows it will be used as a trash can. And oftentimes, tires are a favorite trash to be tossed into the waterways. Many organizations and concerned citize

    July 31, 2014

  • WERNER: The mystery of the Indian grave at Dykeman Last summer I contacted Thelma Conrad, executive director of the Cass County Historical Society, to ask her if she had any information on the Indian grave at Dykeman Park. Thelma had heard of it but had never seen the small marker that tells of the I

    July 31, 2014

  • THEIR VIEW: Data confirms our obsession with sports Of the five highest paid employees of Indiana University, three are involved with athletics. That was the case in 2013 as well.In new evidence that spending on athletic department salaries is outpacing the rest of the university, if not the vast majo

    July 30, 2014

  • RAMPBELL: Keeping the sick at home Something strange happened here this week: Lots of workers who’ve never done so before got the right to call in sick. And that’s a good thing.The Big Apple, you see, is joining a handful of other trailblazing cities such as Washington, San Francisco

    July 30, 2014

  • KITCHELL: Patacsil was no ordinary Joe Somebody forgot to tell Joe Patacsil that if he wanted to wrestle at a Big Ten university with black and gold as its school colors ... well, most people who know anything about college wrestling today might have said he picked the wrong one -- Purdue

    July 30, 2014

  • MARCUS: The higher education funding mess Public higher education financing is unsustainable as currently configured. This conclusion was reached by two important groups over the past two years. The National Association of State Budget Officers and the State Higher Education Executive Office

    July 29, 2014

  • PUBLIC FORUM: Are businesses missing out on interns? Are businesses missingout on interns?Admittedly we’re a little biased, but the Indiana INTERNnet and Indiana Chamber teams believe your company is not operating at full capacity if you aren’t hosting an internship program. Missing out on increased pr

    July 29, 2014

  • VILLAGE IDIOT: The state of the reunion “Katy! It’s been so long! How’ve you been?”My God, she’s gained so much weight I didn’t recognize her. It’s a good thing we’re all wearing nametags. I thought it was some distant cousin past due with triplets.“Bob! Long time, no see.”No hair, either.

    July 29, 2014

  • OUR VIEW: Indiana's right-to-work law unnecessary It has been a crime for Indiana employers to enter into labor contracts that require workers to pay union dues since Feb. 1, 2012 — the day then-Gov. Mitch Daniels signed legislation making the Hoosier State a “right-to-work” state.Whether Indiana ke

    July 29, 2014

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

Should the U.S. impose a travel ban on three West African nations in response to a growing Ebola virus outbreak?

Yes
No
Not sure
     View Results
Featured Ads
AP Video
Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.