Autumn is that special time of year when the heat of summer subsides and leaves behind brilliantly colored, cool afternoons.
It’s a time to listen to leaves run at the wind’s pace alongside you on a long walk.
It’s a time buy Christmas decorations.
The box stores are already lining the shelves with their Christmas wares. If you missed them, they’re in the next aisle over from the Halloween decorations.
About this time every year, people start grumbling about the early arrival of Christmas on store shelves. It seems the complaining starts a little earlier each year, presumably because the stores unleash the caged animal a smidgen earlier with each passing year. Before we know it, there will be ornaments next to the pool chemicals.
Actually, that would make some of the really random ornaments make sense. Take, for example, the ornaments of flamingos and Santas wearing swim trunks. I have never understood those.
Normally, I fall victim to this retailing scheme of stretching out Christmas. I’ll peruse an aisle or two and get to thinking about Christmas. Then, my family and I will plan out days to gather for the holidays before the calendars get too full. And before I know it, this looking ahead has caused me to miss the beautiful season of autumn.
I often wonder if anyone is actually buying this stuff in late September or early October. I don’t see people with trees or ornaments in their carts. I don’t really even see many people shopping the aisles of Christmas goodies.
Is it not even about the sale of decorations this early in the game? Is it rather about getting people thinking about buying presents and other holiday necessities?
I think these will go down as unanswered questions, just like the Santa in swim trunks. I think there are some things we just aren’t meant to understand.