Pharos-Tribune

Online only

December 6, 2012

5 ingredients for a smooth holiday

(Continued)

Streamline correspondence

The holidays are a time for traditions. But traditions are by their very nature old, and old things aren't always the most practical.

This was the logic behind Paperless Post, the thriving e-card company founded in 2009 by James Hirschfeld, 26, and his sister Alexa, 28. "Holidays remind people of their childhood, they want to do things the way they've done them since they were kids," James Hirschfeld says. "But our philosophy is about streamlining communication without compromising beauty or personality. We brought cards to a more efficient format."

The emotional arguments against e-cards are obvious: For many, they feel less personal, insensitive or even lazy. But younger generations who might not be as put off by electronic correspondence appreciate that e-cards are faster, customizable and significantly cheaper, Hirschfeld says. While upscale paper cards can cost about $6, Paperless Post offers electronic versions for pennies.

But paper lovers are in luck, too. Ink Cards, a mobile app run by the San Francisco company Sincerely, offers hundreds of card templates with space to insert messages and photos. After you've built the card to your liking, Ink prints and mails it for you. Minted, also based in the Bay Area, recruits graphic designers to submit art that can be made into greeting cards. This season, the company is offering a "triple thick" paper stock that feels like museum board, a great choice for the photography buffs on your list.

Even Paperless Post is going retro. It has collaborated with companies such as Kate Spade and John Derian and launched a line of paper cards that they will print and mail for you. Some of the options are delightfully old-school.

"You know those family cards with the corny photos? Well, we offer an e-version of those, too," Hirschfeld said. "For the real skeptics."

Text Only | Photo Reprints
Online only
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

The Pence administration continues to cut Indiana agency budgets despite a state surplus of $2 billion. Is this wise management of state funds?

Yes
No
Not sure
     View Results
Featured Ads
AP Video
Raw: Gunmen Attack Iraqi Prison Convoy Plane Leaves Ukraine With More Crash Victims The Rock Brings Star Power to Premiere Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Gen. Odierno Discusses Ukraine, NATO at Forum Gaza Fighting Rages Amid Cease-Fire Efforts Mint Gives JFK Coin a Face-lift Creative Makeovers for Ugly Cellphone Towers Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.