Pharos-Tribune

Online only

November 20, 2012

Strategies for Black Friday success

Black Friday is Election Day for retailers. There are winners and losers. Strategies that work and ones that don't. Retailers spend months planning for the weekend, offering unbelievable deals to shoppers in the hopes of increasing turnout.

Customers, too, have a lot to win or lose. According to the National Retail Federation, we spent $52 billion on Black Friday weekend in 2011. And like with elections, you'll take a shellacking if your strategy doesn't hold up against the competition.

We've said previously that it's not always best to shop Black Friday sales. Holiday sales are starting earlier and extending through the season, so Black Friday savings aren't as jaw-dropping as they once were.

But like it or not, Black Friday is an American tradition; retailers will deliver door busters to those who don't mind standing outside in the cold Thanksgiving night.

If you're up for the frenzy, have a game plan. Here's what retail and shopping insiders think you should know about that other big day in November.

Q: Should I do my holiday shopping on Black Friday?

A: Many shopping experts are saying no. Jody Rohlena of ShopSmart Magazine said holiday savings began on Columbus Day. But ritual drives the Black Friday frenzy: "It's the kickoff for the holiday season," said Craig LaRosa, a retail consultant at Continuum. "It's social currency for a lot of people. Getting the best deal is something to brag about." Walmart, Kmart, Target and Best Buy are all opening Thanksgiving night before midnight. Many stores, including Kohl's and the Disney Store, are starting their sales a few days before Thanksgiving. Because retailers have started the holiday sales, we don't recommend limiting yourself to Black Friday.

Q: Well, I'm going to shop on Black Friday anyway. How do I prepare?

Text Only | Photo Reprints
Online only
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

The Pence administration continues to cut Indiana agency budgets despite a state surplus of $2 billion. Is this wise management of state funds?

Yes
No
Not sure
     View Results
Featured Ads
AP Video
Death Penalty Expert: 'This is a Turning Point' House Committee at Odds Over Obama Lawsuit Raw: MH17 Victim's Bodies Arrive in Netherlands Raw: UN School Used As Shelter Hit by Tank Shell Raw: Gunmen Attack Iraqi Prison Convoy Plane Leaves Ukraine With More Crash Victims The Rock Brings Star Power to Premiere Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Gen. Odierno Discusses Ukraine, NATO at Forum Gaza Fighting Rages Amid Cease-Fire Efforts Mint Gives JFK Coin a Face-lift Creative Makeovers for Ugly Cellphone Towers Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.