“To me, I think that’s really a great selling point for our community,” he said. He added that the support he received when first starting his business five years ago was strong, too.
He’d been playing around with electricity since childhood, he said, and finally decided to chase his dream of going into business as a self-employed electrician after several years working a variety of jobs.
“You find in some communities that if you don’t have the right last name, or you don’t have enough big money backing you, you’re not going to make it,” explained Carmichael. “This community’s not that way.”
Another small business owner attributes the success of her natural supplements store to a variety of factors.
“There are a lot of people that whine a lot that Logansport doesn’t support [small businesses]. I have not seen that,” said Judy Masters, who opened Judy’s GoodLife Emporium in 1998.
Her father — a longtime Logansport businessman and one of the founders of LDI manufacturing company — gave her plenty of valuable advice in her early years of self-employment. Then when a fire damaged her building in 2002, “people emerged to help,” she said.
“They offered things that I might need to get back into business,” Masters recounted. “Who does that, really, if you’re not in a smaller town?”
“My experience has been good, except that I really didn’t like the fire,” she added. “I think Logansport and Cass County tend to take care of their own — if you contribute. You have to contribute tothe community.”
She added that Cass County residents are also conscious of measures beyond the price of a product or service.
“Yes, they’re cost-conscious, but they’re also very quality-oriented,” Masters said. “They want the best product at the best prices — they’re not just looking for super-cheap.”