February 28, 2014

Movie theater expands partnership with agencies

Cardinal Services sponsors new monthly early screenings.

by Mitchell Kirk Pharos-Tribune

---- — Logansport’s movie theater is expanding its collaboration with local agencies to provide screenings for those who aren’t able to attend during regular times and circumstances.

Starting Tuesday, Mary Max Cinemas 5 will kick off its partnership with Cardinal Services in Logansport to show a screening at 10 a.m. the first Tuesday of each month.

Kayla Perry, office manager for Cardinal Services, said the early screenings will be for clients who normally wouldn’t be able to attend movies. Some clients can’t sit for long periods of time and have to get up and walk every so often, for instance. Some can’t go long periods of time without talking, she added, while others can’t stay up too late.

“A lot of times that’s very difficult for them to go to a regular showing,” Perry said. “This is where they can come and be themselves.”

Perry added the monthly activity will allow clients to engage in “more community involvement to be able to get out and do things like any regular person would.”

More than 50 clients will be attending the first showing, which will be “The Lego Movie,” Perry continued.

Perry said the event is open to anyone in the community with a disability that keeps them from attending movies, not just Cardinal Services clients. She encourages family members to attend as well.

Screenings will be available at a reduced price of $4.50 a person or $7.50 a person with soda and popcorn. The theater is at 3910 Lexington Road.

Richard Dieffenbach, general manager of Mary Max Cinemas 5, said working with Cardinal Services stems from the theater’s partnership with Chase Center, Guardian Angel Hospice and Health Care Solutions, which since January have sponsored early screenings for seniors on the second Tuesday of each month.

“I just thought it was a great thing we could both partner on to get another group of people in the community interested in seeing movies,” Dieffenbach said of the early screenings sponsored by Cardinal Services. “I like to be able to work with as many different age ranges and different people in the community and expose them to some great movies.”

Heather DeWitt, admission coordinator for Chase Center, said about 60 seniors came out of the first senior early screening.

“I think it’s a good way to reach out to the community and pay back to the seniors,” DeWitt said.

If you go: • Who: Clients of Cardinal Services and others with disabilities • What: Early screening of "The Lego Movie" • When: 10 a.m. Tuesday • Where: Mary Max Cinemas 5, 3910 Lexington Road • Admission: $4.50, $7.50 for admission with soda and popcorn