The small town of Twelve Mile, Ind., already fighting to keep its name on the map, was delivered a crushing blow this past weekend when the local pop machine was depleted of its Mountain Dew supply.
Without a doubt the sole source of cold liquid refreshment, Mountain Dew accounts for around 80 percent of sales at the machine. These sales directly benefit the already ailing volunteer fire department and could have added up substantially each without its staple soft drink. We can only guess at how much income was missed out on, an exact figure could not be reached, nor a number on how many more infernos could have been contained from that lost revenue.
"It all started Friday evening when I was leaving for work," one local resident, Jon, recalls as we sit and discuss the catastrophe. A look of despair comes over his face as he continues his recount of the incident.
"I stopped at the machine, as I have every day for the past 10 years on my way to work, to find that it was out of Mountain Dew, my drink of choice, the same drink that I have consumed on every commute to work, for each of those days, for all of those years." His eyes glaze over and he pauses for a moment, "This was the icing on the cake. My wife left me; she took the kids, and my dog. I really loved that dog," he continues, tears rolling down his cheeks. "I just couldn't take anymore. I drove straight to the bar, instead of going to work. I hadn't touched the bottle in all those years. Well, in the end, I crashed my truck into a tree on my way home from the bar and I now have no vehicle, no job, and no family. And still, no Mountain Dew."