With the state’s bicentennial approaching in 2016, Hoosier officials want to create momentum both among residents and out-of-state guests taking a closer look at Indiana.
For starters, legislators should take a closer look at funding the effort.
A story last year in the Columbus Dispatch pegged Indiana’s tourism budget dead last among Midwestern states.
For 2013, Indiana will spend about $3 million for its tourism effort, compared to Michigan’s $25 million.
If Michigan’s experience with return on investment is a true indication, Indiana is missing a pretty penny.
— South Bend Tribune
THE ISSUE THEIR VIEW To follow the lead of successful neighboring states, we need to put up the needed money to market Indiana.