Pharos-Tribune

Breaking News

Editorials

July 11, 2013

THEIR VIEW: Indiana needs to restart its tourism engines

Petoskey, Mich., never looked better than on the billboards motorists see on Main Street in South Bend and driving north of the city on Indiana 933.

The giant picture postcards are part of the Pure Michigan campaign you’re bound to have noticed in print, on local radio and television stations, as well.

Tim Allen, in soothing voice-overs of stunning photography tells us, “The state of Michigan is a state blessed with the riches of unspoiled nature: the world’s longest freshwater coastline, lakes that feel like oceans, shimmering beaches, miles and miles of cherry orchards, glorious sunrises and sunsets, daytime skies of the deepest blue, nighttime skies scattered with stars.”

Michigan has a lot to sell and last year 104 million tourists bought in, spending $18.1 billion in the state.

Only a fraction of visitors may have been lured by Pure Michigan, but the state’s travel director, George Zimmermann, says a study of last spring and summer’s efforts found that Michigan generated nearly $6 for the state coffers, mostly from increased sales tax, for every $1 it spent on promotions. During that period, $79 million triggered specifically by the Pure Michigan campaign flowed into the state’s budget.

That success, perhaps, is why Illinois’ latest Enjoy Illinois commercial blitz looks and sounds like Pure Michigan wannabe.

So, what’s going on in Indiana? Surely, keeping up with the neighbors is important to Hoosiers’ economic advantage.

Mark Newman, executive director of Indiana Office of Tourism Development, says last year the state attracted about 63 million visitors. He adds, state tourism is currently going through a rebranding that will launch in the next fiscal year.

The now eight-year-old Indy-centric Restart Your Engines campaign for sure needs a jump. If you don’t believe it, just check out the website http://www.in.gov/visitindiana/. “Restart your old time engine” with a trip to Columbus’ 1900 soda fountain, it suggests. Old timey is right.

Text Only | Photo Reprints
Editorials
  • THEIR VIEW: Write clear rules for vanity plate licenses We see vanity license plates regularly. Some are funny or thought-provoking. Others are just plain puzzling.One specialty plate backing autism research and support carries the heartfelt message “4MYSON.” Others are more prosaic, as in COLTFANZ.It’s c

    July 24, 2014

  • OUR VIEW: Keeping insects under control curbs disease State health officials said last week mosquitoes in two northern Indiana counties tested positive for the West Nile virus, The Associated Press reported.The state health department said mosquitoes in Marshall and Pike counties were confirmed to have

    July 23, 2014

  • THEIR VIEW: Indiana's ethics laws in need of reform The Indiana State Ethics Commission’s recent approval of an agreement between the state inspector general and Tony Bennett settles the charges against the former state superintendent of schools.But the settlement raises more concerns about the loopho

    July 22, 2014

  • OUR VIEW: Heroin plague spreads into our city We published a report in Friday’s edition of the Pharos-Tribune that delved into the city’s growing problem with heroin.In that report, Logansport Police Detective 1st Sgt. Dan Frye said he doesn’t know how much more LPD officers will be wrestling wi

    July 20, 2014

  • THEIR VIEW: Companies enjoying U.S. benefits? Pay U.S. taxes The U.S. Supreme Court keeps telling us that corporations are people, but some of these “people” have a curious sense of patriotism.They enjoy making money in the United States. They have a strong market here in a society where their rights and their

    July 18, 2014

  • THEIR VIEW: Loopholes a mile wide At least Indiana House Speaker Brian Bosma agrees that it’s time to close the loopholes in the ethics policies for state employees.Just how gaping some of those holes are became clear last week, as the State Ethics Commission sorted through the cases

    July 17, 2014

  • ANOTHER VIEW: Let Indiana's inmates vote Lake County is trying to figure out how to allow incarcerated voters to cast ballots. If you think that’s a bad thing, think again.It’s important to remember that county jails, in many cases, house people awaiting trial. They have the same right to v

    July 17, 2014

  • THEIR VIEW: Rural fire departments set to make gains Rural fire departments struggle to get by.Faced with increasing costs and limited if not decreasing tax bases, many Indiana departments are merging as a way to share crews and equipment.Many departments have been lucky enough to receive tankers, truc

    July 16, 2014

  • THEIR VIEW: Dysfunction doesn't bode well for Pence presidency A window to the future may be unfolding in Indiana.By making appearances around the country and abroad, and speeches on foreign policy and topics only periphally related to Indiana, Gov. Mike Pence seems to be seriously exploring a run for president

    July 15, 2014

  • OUR VIEW: Corporations are now Average Joes? Do corporations have souls? Can corporations go to church? Can they fast?These aren’t questions one might expect serious adults to pose. But with its earth-shattering pronouncement June 30 in the case of Burwell v. Hobby Lobby, the U.S. Supreme Court

    July 13, 2014

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

The Pence administration continues to cut Indiana agency budgets despite a state surplus of $2 billion. Is this wise management of state funds?

Yes
No
Not sure
     View Results
Featured Ads
AP Video
Arizona Prison Chief: Execution Wasn't Botched Calif. Police Investigate Peacock Shooting Death Raw: Protesters, Soldiers Clash in West Bank Police: Doctor Who Shot Gunman 'Saved Lives' 'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase Obama Seeks Limits on US Company Mergers Abroad Large Family to Share NJ Lottery Winnings U.S. Flights to Israel Resume After Ban Lifted Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires Raw: Ukraine's Donetsk Residents Flee Senators Push to End Hamas Threat in Cease-Fire A Young Victim's Premonition, Hug Before MH17 Raw: Deadly Storm Hits Virginia Campground Death Penalty Expert: 'This is a Turning Point' Raw: MH17 Victim's Bodies Arrive in Netherlands
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.