Honest to goodness, new slogan please
As we remember it, once before Indiana leaders paid professionals to come up with a slogan they hoped would attract visitors to the Hoosiers state. The slogan was “Restart Your Engines,” although we believed it was a non-starter.
It was a takeoff on the Indianapolis 500 race and the famous instruction to “Start your engines.” At the time, we envisioned jumper cables and dead batteries, and wondered how that image might be received.
Anyway, we learned last week that Indiana now has another tourism slogan, this one designed to promote the state’s warm soul. It’s called a “consumer brand” and is titled “Honest to Goodness Indiana.”
According to The Associated Press, the new campaign comes as Indiana prepares for its statehood bicentennial in 2016, and is intended to emphasize that the people and experiences in Indiana are genuine.
Although we don’t expect this slogan to draw visitors who don’t already know about Indiana’s quiet nature, the slogan is kind of pleasant.
And the image it calls up is certainly more pleasant than a dead battery and jumper cables.
— Evansville Courier & Press
Honor Clay, but choose another path
It’s nice to see the late Rudy Clay be honored by the Indiana Senate, with the potential to rename Fifth Avenue in Gary in honor of the longtime politician who was so passionate about his city. But perhaps there’s a better way to honor him.
Clay died June 4, 2013. He was 77. He packed a lot of public service into those years.
Clay was mayor from 2006 through 2011, leading Gary through the first stages of enforced austerity as state property tax caps, among other revenue restraints, forced the city to downsize government.
Prior to that, he served as Lake County commissioner, recorder, councilman and as an Indiana state senator.