Pharos-Tribune

Community News Network

July 10, 2013

Home appliances designed for millennials

Millennials, the generation that grew up on ramen noodles and Vitaminwater, now have a major appliance line designed for them by a fellow millennial. On June 26, GE released photos and tweeted links to its new Artistry series of five affordably priced kitchen appliances created by Tomas DeLuna, a 27-year-old GE industrial designer.

"We looked at the demographic data and found there was a great opportunity to create a line of products to appeal to this untapped market," DeLuna says. "I sketched the refrigerator on a napkin about 18 months ago." Still a renter, the newlywed says he is looking forward to homeownership, and to buying the Artistry model as his first fridge.

The products are targeted toward first-time millennial home buyers, some of the 80 million Americans born after 1980 who are now investing in real estate. GE hopes that Artistry's design, price and energy efficiency will click with the sensibilities of younger consumers.

"This is a really smart introduction by GE because the 24- to 34-years are starting to nest," says Jeff Fromm, co-author of just-published book "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever." "Millennials also love to be involved with co-creating a product, so it was brilliant to [have] one of their own design it."

Fromm says research shows that millennials have $200 billion worth of buying power and roughly 21 percent of the consumer discretionary dollars. He says efforts by companies such as GE, Ford and Live Nation Entertainment to connect with millennials and their spending trends represent just the beginning of how this generation will influence product design.

The Artistry bottom-freezer refrigerator, gas range, electric range, dishwasher and over-the-range microwave have clean lines and basic features. "If you put yourself into the mind of a consumer buying their first home, most don't have a budget to redo all the cabinetry, but they want nice appliances with simple features," DeLuna says. "These products are meant to be very affordable."

Text Only | Photo Reprints
Community News Network
  • sleepchart.jpg America’s sleep-deprived cities

    Americans might run on sleep, but those living in the country's largest cities don't appear to run on much.

    August 20, 2014 1 Photo

  • Who should pay for your kids ACT?

    Thirteen states paid for 11th-grade students in all public high schools to take the ACT college admission test this year, with several more planning to join them in 2015.

    August 20, 2014

  • Pets.jpg Why do people look like their pets?

    As much as we might quibble over the virtues and vices of Canis domesticus, however, and over whether human nature is any better or worse than dog nature, even dog fanciers don't usually want to look like a dog.

    August 20, 2014 1 Photo

  • Ice bucket challenge trending up

    Internet trends are a dime a dozen these days. Everything from Tebowing to planking to the cinnamon challenge can cause a wave of social media activity that can last for weeks before fizzling out.

    August 19, 2014

  • Africa goes medieval in its fight against Ebola

    As the Ebola epidemic claims new victims at an ever-increasing rate, African governments in Sierra Leone, Guinea and Liberia have instituted a "cordon sanitaire," deploying troops to forcibly isolate the inhabitants in an area containing most of the cases.

    August 18, 2014

  • Democrat? Republican? There's an app for that

    If you're a Republican, you might want to think twice before buying Lipton Iced Tea, and forget about Starbucks coffee. If you're a Democrat, put down that Reese's Peanut Butter Cup, and throw away the cylinder of Quaker Oats in your pantry.

    August 18, 2014

  • Five myths about presidential vacations

    In the nuclear age, presidents may have only minutes to make a decision that could affect the entire world. They don't so much leave the White House as they take a miniature version of it with them wherever they go.

    August 15, 2014

  • Can 6 seconds launch a career? A generation of Vine stars sure hopes so.

    A year ago, Shawn Mendes filmed himself singing a tentative acoustic cover of the Justin Bieber song "As Long as You Love Me" and put the results on Vine. He wasn't expecting much response. "I didn't really want anything to happen; I just kind of wanted to see what people would think," says Mendes, 16. "I posted that first Vine and woke up the next morning with 10,000 followers. That was pretty cool."

    August 14, 2014

  • Freshman.jpg 8 crucial tips for college freshmen

    With school starting back up around the country, no one has a bigger deer-in-the-headlights look than college freshmen.

    August 14, 2014 1 Photo

  • A night in Ferguson

    For the past week in Ferguson, reporters have been using the McDonald's a few blocks from the scene of Michael Brown's shooting as a staging area. Demonstrations have blown up each night nearby.

    August 14, 2014

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

Does Indiana need a statewide water management plan and an administrator to implement it?

Yes
No
Unsure
     View Results
Featured Ads
AP Video
Johnson: Six Arrests, No Tear Gas in Ferguson Raw: Rescue, Relief Efforts at Japan Landslide Cadavers, a Teen, and a Medical School Dream Raw: Woman Escorted From Ferguson Protests California Drought Stings Honeybees, Beekeepers Officer Who Pointed Gun at Protesters Suspended Holder Hopes to Bring Calm to Ferguson Today in History August 21 Holder Pledges Top Investigators for Ferguson US Mission to Rescue Hostages in Syria Failed Manfred, Torre and MLB Take Ice Bucket Challenge Bank of America Reaches Record $17B Settlement Holder Reassures Ferguson Community With Visit GlobalPost CEO Remembers Foley As a Brave Man Seth Meyers Rolls Out Emmy Red Carpet Obama: World Is Appalled by Murder of Journalist Israel, Militants Trade Fire After Talks Fail Pres. George W. Bush Takes Ice Bucket Challenge Pierce Brosnan's Call to Join the Expendables Changes Coming to No-Fly List
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.