Pharos-Tribune

Business

April 13, 2014

From the inside out: Rebranding transforming Security Federal

Rebranding transforms downtown Security Federal interior

The rope barriers are gone from Security Federal Savings Bank’s downtown offices.

Lettering on the floor replaced them, advising bank customers to wait a few feet back from the bank tellers’ desks. Each teller’s station is flanked by wood panels that echo the desks themselves as well as the walls.

It’s just one part of a major rebranding Security Federal announced late last fall that’s set to transform the interior and exterior of not just the main offices in downtown Logansport, but each of its branches as well.

Security Federal in November announced a three-phase project beginning immediately with interior remodeling at the bank’s hub downtown. Phase two, starting with the transformation of the downtown building’s exterior, is expected to be bid out next month and begin early this summer.

Interior and exterior remodels at the bank’s Mall Road branch and its branches in Delphi, Kokomo and Lafayette will follow.

Russell said the bank is getting ready to build an additional branch in Lafayette as part of a retail center, too, which will take on the bank’s new look. It will be a 2,500-square-foot banking space plus three additional tenant spaces, she said.

The downtown interior is nearing completion and awaits some furnishings and a finish to one of the bank’s new signature design pieces, a wall covered in pennies.

“We’ve actaully been pretty excited,” Lynne Ness, manager of the Mall Road branch, said. “When you undertake a project this large, you’re a little leery.”

But customers have said many times that they’re pleased with the changes, she explained, despite the changes’ often taking place during the bank’s operating hours.

“Getting the whole look really made it warmer,” said Annette Russell, president of the bank. The interior is decorated mostly with natural materials, like variegated stone and dark and light shades of wood.

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