Pharos-Tribune

Business

October 20, 2013

3,2,1, action: Pulaski Co. branches into video marketing

Pulaski Co. sets sights on video outreach

(Continued)

The idea "stumbled upon me," said director Nathan P. Origer. Savor Indiana producers had called him to pitch the idea of being on TV. Origer was receptive.

"I thought it had potential because we've been going with the notion of a new marketing brochure," he explained. "I saw this as an opportunity to do something a lot more creative than a brochure."

After initially explaining the idea to the organization's board in late spring, Origer eventually made his way to the Pulaski County Council, where members approved allocating $10,000 for the project.

"They recognize that we really do need to improve our brand, if you will, or if not our brand then the way we market our brand," Origer said.

The nearest Savor Indiana had made it to Pulaski County before was Carroll County, according to an episode listing on its website, savorindiana.com. With each show comes a set of "extended learning" materials designed for teachers to use. Gardner draws on his teaching experience to develop the discussion questions, keyed to Indiana state curriculum standards.

Businesses featured on the segment, said Origer, had been thrilled to participate.

"It's free marketing for them," he explained. He and the economic development board did their best to treat everyone fairly, he added, but narrowed the list of businesses "based on what are going to be the most appealing to out-of-towners" or small establishments that would not likely have the budget to do much marketing on their own.

The appeal of Apple Blossom Honey Farm lay in its exotic animals. Carrie Hoffman estimated that at least 500 colonies of bees called their land home. And the honey they produce is just a byproduct, she added.

Their main business is two-pronged: They rent colonies of bees to pollinate specialty crops and they manufacture or sell equipment that other beekeepers need for their hives.

Text Only | Photo Reprints
Business
  • Wall Street [Duplicate] [Duplicate] US stock slip to start the week; Six Flags sinks NEW YORK (AP) — The stock market drifted lower to start the week as more companies lined up to post their quarterly earnings. Mounting tensions between Russia and the West over the downed plane in Ukraine also occupied investors' attention. KEEPING S

    July 21, 2014 1 Photo

  • Russia's Severstal selling US plants for $2.3B NEW YORK (AP) — Russian steel company Severstal is exiting the U.S. market, selling a pair of steel plants to AK Steel and Steel Dynamics for about $2.33 billion. Word of a possible sale began to circulate earlier this year as the West threatened san

    July 21, 2014

  • BIZ BUZZ: Manor Motel to reopen under new owners A new owner is sprucing up the Manor Motel on Logansport’s east side.Closed since January 2013 after its was repossessed by Bank of Indiana, the motel sold June 3 to Harshadrhai Patel, an Ohio man, according to the motel’s new manager, Chaku Patel.Th

    July 20, 2014

  • Business news in brief, July 20 Barrett namedto legal associationMatthew D. Barrett, a Logansport attorney, recently became a lifetime member of the Elite Lawyers of America and received an award to commemorate his jury trial achievements.Elite Lawyers of America is a national orga

    July 20, 2014

  • BIZ-PT072014 consumer reports.jpg Consumer Reports: Best home face-lifts for $50 or less Is your house making a good first impression? If the door and other areas around the front are looking like they need work, it could put off potential buyers, not to mention visitors, according to ShopSmart, the shopping magazine from the publisher o

    July 20, 2014 1 Photo

  • Teen starts first job - and savings plan DEAR BRUCE: My 18-year-old son recently started his first job. He keeps asking me where he should put his money to start saving for his future. He said he can afford to put $50 a week in a savings account. How much do you think he should accumulate i

    July 20, 2014

  • Wall Street [Duplicate] [Duplicate] US stocks trading higher on company earnings Stocks headed for a higher close late Friday afternoon, rebounding on a wave of strong corporate earnings from Google, Honeywell and other big companies. Bank holding company Huntington Bancshares and furniture maker Knoll were among the big gainers.

    July 18, 2014 1 Photo

  • Indiana city facing Wabash River levee repairs VINCENNES (AP) — A southwestern Indiana city faces more than $2 million in work to repair its Wabash River flood levees, although that is much less than officials previously projected. Vincennes officials say the repairs are needed before the levees

    July 16, 2014

  • BIZ-PT071314 Arones4.jpg Hardware store owner: After 40 years, 'it's time' Arone’s Hardware, a staple of life on Logansport’s south side, is up for sale.Pat Arone, who with deceased husband Joe Arone bought the hardware store in 1975, said she’s facing facts.“It was a very, very hard decision to make,” Arone said. “I just f

    July 13, 2014 4 Photos

  • Small Parts employee buys Ultimate Fitness Ultimate Fitness on Logansport’s west side is under new ownership.Steve Raderstorf, an employee at Small Parts, took over the health club July 1. A lifelong Logansport resident, Raderstorf said he and fiancee Lisa Jasmantas planned to keep their curr

    July 13, 2014

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

The Pence administration continues to cut Indiana agency budgets despite a state surplus of $2 billion. Is this wise management of state funds?

Yes
No
Not sure
     View Results
Featured Ads
AP Video
Raw: Fight Breaks Out in Ukraine Parliament Bodies of Malaysia Jet Victims Leave Ukraine Disabled Veterans Memorial Nearing Completion Last Mass Lynching in U.S. Remains Unsolved Home-sharing Programs Help Seniors Ex-NYC Mayor: US Should Allow Flights to Israel Clinton: "AIDS-Free Generation Within Our Reach" Judge Ponders Overturning Colo. Gay Marriage Ban Airlines Halt Travel to Israel Amid Violence NYPD Chief Calls for 'use of Force' Retraining VA Nominee McDonald Goes Before Congress Bush: Don't Worry, Sugarland Isn't Breaking Up US Official: Most Migrant Children to Be Removed Police Probing Brooklyn Bridge Flag Switch CDC Head Concerned About a Post-antibiotic Era Raw: First Lady Says `Drink Up' More Water Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.