Pharos-Tribune

Business

October 20, 2013

3,2,1, action: Pulaski Co. branches into video marketing

Pulaski Co. sets sights on video outreach

(Continued)

The idea "stumbled upon me," said director Nathan P. Origer. Savor Indiana producers had called him to pitch the idea of being on TV. Origer was receptive.

"I thought it had potential because we've been going with the notion of a new marketing brochure," he explained. "I saw this as an opportunity to do something a lot more creative than a brochure."

After initially explaining the idea to the organization's board in late spring, Origer eventually made his way to the Pulaski County Council, where members approved allocating $10,000 for the project.

"They recognize that we really do need to improve our brand, if you will, or if not our brand then the way we market our brand," Origer said.

The nearest Savor Indiana had made it to Pulaski County before was Carroll County, according to an episode listing on its website, savorindiana.com. With each show comes a set of "extended learning" materials designed for teachers to use. Gardner draws on his teaching experience to develop the discussion questions, keyed to Indiana state curriculum standards.

Businesses featured on the segment, said Origer, had been thrilled to participate.

"It's free marketing for them," he explained. He and the economic development board did their best to treat everyone fairly, he added, but narrowed the list of businesses "based on what are going to be the most appealing to out-of-towners" or small establishments that would not likely have the budget to do much marketing on their own.

The appeal of Apple Blossom Honey Farm lay in its exotic animals. Carrie Hoffman estimated that at least 500 colonies of bees called their land home. And the honey they produce is just a byproduct, she added.

Their main business is two-pronged: They rent colonies of bees to pollinate specialty crops and they manufacture or sell equipment that other beekeepers need for their hives.

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