Pharos-Tribune

Business

October 20, 2013

3,2,1, action: Pulaski Co. branches into video marketing

Pulaski Co. sets sights on video outreach

STAR CITY — Doug Hoffman had just a couple of lines. And most of them were about "the girls."

The business he runs with his wife, Carrie Hoffman, Apple Blossom Honey Farm, was one of several Pulaski County businesses recently visited by a film crew for a show aired on Indiana's Public Broadcasting Service TV stations.

Working in tandem with Pulaski County Economic Development, a team of three from the Indiana PBS show "Savor Indiana" toured businesses in Winamac, Francesville and as far north as the Starke County line, in an effort a Pulaski County leader says is helping the county dip into new forms of marketing.

Hoffman went over his lines with Savor Indiana host Kevin Gardner, a former teacher and school administrator who began hosting the half-hour show in 2010. Then Hoffman was wired for sound and photography director Greg Williams aimed the video camera.

But on the show, "the girls" — honey bees — did all the work pollinating blooms, building honeycombs and keeping the hive clean.

"The area's bounty is so overwhelming that you could be forgiven for thinking the land is flowing with milk and honey — literally," began Gardner, introducing a part of the show focusing on the honey farm and the nearby Jones Dairy Farm of Star City.

It was the third day of filming. Previously, the crew had visited four Francesville businesses — Five Loaves Bakery and Cafe, Prairie Moon Orchard, Patio Drive-In and Stone Wheel Pottery — and Riverside Rentals canoe livery and Fort Knox USA paintball center in Winamac. The crew had also stopped at the Panhandle Pathway trailhead just south of Winamac and the town's park, and planned a final shoot at Tippecanoe State Park to the north.

The economic development organization had plunked down $10,000 for its PBS segment, expected to air sometime late this fall.

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