BEST FOR: customer service. The days when Zappos was just about shoes are long gone. It has become a great e-tailer for all kinds of merchandise, including sunglasses, stemware and sporting goods. And Zappos clearly wants to be there to help you get what you need. The customer-service phone number is plastered all over the app screen, and you can live chat with a representative.
BEST FOR: finding outfits. The simplicity of this app’s design is what ShopSmart likes best about it. The neutral background lets the fashions shine, and, let’s face it, that’s what you’re there to see. You can even swipe through views and check out the front and back of dresses you’re browsing without having to open each item individually.
BEST FOR: making shopping lists. This app does all of the basics really well, so if it’s time to make a Target run, you can get it done without having to go out to a store. But what ShopSmart really likes about this app is its unique list functionality. You have grocery lists, Super Bowl party lists, lists of basics and who knows how many others to try to keep up with. This app creates a space that manages all of those lists for you. Just tap “Target Lists” on the home screen and you can create, delete and manage lists for every event in your life.