Pharos-Tribune

Business

December 22, 2013

Plus-size and proud

Bridal shop carves out market among under-served 'curvy girls'

(Continued)

But by the time they leave, she said, her staff has tried to help them feel more comfortable.

“They’re women who are getting married,” Inwood said. “No judgment. No judgment at all.”

And if the ratings on WeddingWire.com are any indication, it’s working. Every one of the 48 reviews gave the shop five out of five stars in all five categories polled.

Now settled in about 4,000 square feet of retail space in downtown Rochester, Inwood’s goal is to turn Miss Pamela’s into the best plus-size bridal salon in the country, she said.

Sarah Einselen is news editor at the Pharos-Tribune. She can be reached at sarah.einselen@pharostribune.com or 574-732-5151. Twitter: @PharosSME

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