December 15, 2013

BIZ BUZZ: BBB scrutinizing advertising company

U-Know Pizza owner advised to use credit cards, not checks.

by Sarah Einselen Pharos-Tribune

---- — A company that sold advertising to a local pizzeria has been under scrutiny by the Better Business Bureau Serving Wisconsin and the Wisconsin Attorney General for collecting payment for services never delivered.

“Fun Maps,” based in Kenosha, Wis., also known as “Fun Treasure Maps,” and its principal Edward M. Zapencki were banned last year from accepting advance payment for future goods and services. However, the BBB indicates it has received complaints from several businesses since that time indicating Zapencki has continued operating.

In the last three years, a total of 31 businesses in four states have filed complaints with the BBB, including U-Know Pizza of Logansport.

Peggy Whaley, owner of U-Know, said this summer that she had paid Zapencki $150 for an advertising placement on a caricature map of Logansport.

“I never thought to ask this guy if he accepts credit cards,” Whaley said. She paid by check, she said, and would fear giving out credit card information.

However, the BBB recommended using a credit card to receive the most protection against fraud. In an email to Whaley, a representative of the BBB explained that credit card purchases are protected under federal law. A credit card holder would not be liable for more than $50 of a fraudulent purchase, and would likely not have to pay even that amount, according to the BBB representative.

“I guess in this generation of identity theft, people, like me, can be confused,” Whaley commented. “I have learned something from this.”

Sarah Einselen is news editor at the Pharos-Tribune. She can be reached at or 574-732-5151. Twitter: @PharosSME