Pharos-Tribune

Business

March 2, 2014

Consumer Reports: Don't let ad traps catch you

Want to save 50 percent, get a product free or have a manufacturer’s warranty cover an expensive purchase for life? Of course you do, and advertisers know it. Consumer Reports says that while federal and state laws generally ban the use of misleading or deceptive advertising, regulators can’t monitor everything, and seductive half-truths and outright deceptions are common.

So it’s up to you to figure out what’s true, what’s false and what’s pushing the envelope. Consumer Reports notes these advertising terms you shouldn’t take at face value:

• “Satisfaction guaranteed.” Federal Trade Commission guidelines say that companies should use “satisfaction guaranteed” or “money-back guarantee” only if they’re willing to give full refunds to unhappy customers. The guidelines say that companies must disclose any conditions or limitations, such as a time limit.

Some companies’ satisfaction guarantees are friendly. The website of retailer Lands’ End says you can return any product you’re not happy with at any time for a full refund or exchange. But others are less so. Under Michelin’s 30-day satisfaction guarantee, if you’re not 100 percent satisfied with your new tires, you can return them — but for an exchange, not a refund. And if you’re not 100 percent satisfied with the replacement tires, forget it — the policy applies only to the first set.

• “Going out of business.” New York City consumer officials recently fined a shop that sells rugs, antique furniture and other items, accusing it of running a going-out-of-business sale without a license. The company, operating under a slightly different name, had held a going-out-of-business sale at the same location nine months earlier. But even at a legitimate going-out-of-business sale, don’t assume everything’s a deal. While checking out the Circuit City liquidation sale some years back, Consumer Reports found a copy of the weekly sales circular that would have been in effect had the chain had not gone belly-up. A 50-inch plasma television being liquidated for $1,799 would have been on sale for $1,500. Consumer Reports also found a better price at a retailer that was not going out of business.

• “Lifetime warranty.” The term “lifetime” has no legal meaning by itself. It can refer to a product’s lifetime, not yours, and that could mean the period of time a retailer carries the item, the manufacturer still makes it, parts are available or you still own it.

1
Text Only | Photo Reprints
Business
  • Honda Tougher Compact Car [Duplicate] [Duplicate] Honda bolsters Fit to boost crash resistance DETROIT (AP) — When the subcompact Fit failed a crash test, Honda went back to the drawing board. The tiny Fit, redesigned for the 2015 model year, initially flunked the Insurance Institute for Highway Safety's small overlap test, earning just a "Mar

    August 22, 2014 1 Photo

  • Financial Markets Wall Street-6 [Duplicate] [Duplicate] Asian stocks higher after S&P 500 record close HONG KONG (AP) — Asian stocks inched higher on Friday after a record day on Wall Street powered by upbeat data that adds to evidence the world's biggest economy is gaining strength. Gains were tempered as investors awaited a key meeting of U.S. centr

    August 22, 2014 1 Photo

  • At Jackson Hole, central bankers eye varying goals WASHINGTON (AP) — The central bankers meeting this week at their annual conference in Jackson Hole, Wyoming, aren't exactly in sync. Many are taking steps that clash with the policies of others. The Federal Reserve is preparing to reduce its economic

    August 22, 2014

  • Staples to close by Sept. 20 Logansport's Staples office supply store is closing Sept. 20, a company spokesperson said. It's the latest in a slew of closings the company announced in March it would pursue, stating its goal was to shutter about 225 stores, more than 10 percent of

    August 20, 2014

  • BUS-PT081714 Mylet YellowBox Assemble Outside the box: Carroll farmer plans high-tech expansions CAMDEN — The leader of a local tech start-up doesn’t hail from MIT or Silicon Valley, but a farm in Carroll County.Several of Neil Mylet’s innovations set out to make work safer and easier, a practice that requires not only the recruitment of the nec

    August 17, 2014 2 Photos

  • BIZ-PT081714 Friend Charles.jpg BIZ BUZZ: New owner of Whitehouse building plans for BBQ The new owner of the Whitehouse restaurant building in Logansport says he’s hoping to eventually open a barbecue diner there.John Shively, who last fall launched a small catering business, said he needs to start with restorations to the building itse

    August 17, 2014 2 Photos

  • Business news in brief, Aug. 17 Kalapatapu photo accepted to competeLocal professional photographer Dr. Umamaheswara Rao Kalapatapu’s entry “Makes you very distinguished” has been accepted for the Professional Photographers of America’s General Collection at the International compe

    August 17, 2014

  • VISITORS VIBE: The business of tourism When speaking about the importance of tourism, Maura Gast with the Irving Texas Convention and Visitors Bureau once said:“If you build a place that people want to visit, you build a place that people want to live.If you build a place where people wan

    August 17, 2014

  • BIZ-PT081714 consumer reports.jpg Consumer Reports: When cheaping out really pays A higher price doesn’t necessarily guarantee higher quality, according to ShopSmart, the shopping magazine from the publisher of Consumer Reports. Sometimes a lower-priced model is actually better. ShopSmart offers six examples of when it pays to pay

    August 17, 2014 1 Photo

  • EPA Weed Killer [Duplicate] [Duplicate] Decision could boost use of popular weed killer WASHINGTON (AP) — Faced with tougher and more resistant weeds, corn and soybean farmers are anxiously awaiting government decisions on a new version of a popular herbicide — and on genetically modified seeds to grow crops designed to resist it. Criti

    August 13, 2014 1 Photo

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

Does Indiana need a statewide water management plan and an administrator to implement it?

Yes
No
Unsure
     View Results
Featured Ads
AP Video
Furry Roommates: Dorms Allowing Cats and Dogs Chase Rice Defends Bro-Country 'Jersey Shore Massacre' Pokes Fun at MTV Series Raw: Wash. Mudslides Close Roads, Trap Motorists DC's Godfather of Go-Go Honored Ukraine Calls Russian Convoy a 'direct Invasion' Girl Meets Her 'one in the World' Match Coal Gas Boom in China Holds Climate Risks Japan Landslide Rescuers Struggle in Heavy Rain Raw: Severe Floods, Fire Wrecks Indiana Homes Endangered Red Wolves Face Uncertain Future Raw: Russian Aid Convoy Arrives in Ukraine Okla. Policeman Accused of Sex Assaults on Duty Dominican Republic Bans Miley Cyrus Concert Raw: Israeli Air Strike in Gaza Raw: Bodies of MH17 Victims Arrive in Malaysia Attorney: Utah Eatery Had Other Chemical Burn
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.