Pharos-Tribune

Business

February 23, 2014

What's coming in 2014

Social media, celebrations at forefront of downtown efforts

Log on to Facebook. Hit up a class. Or cue the “birthday brigade.”

Logansport’s business promotion organizations have launched or expanded a few outreaches to draw clients to their member businesses. As 2014 got underway, the local Chamber of Commerce looked to beef up its social media presence and Logansport’s downtown revitalization group, Logan’s Landing, intended to make its signature event, Taste of Cass County, bigger and better.

CHAMBER REACHING OUTTO DIGITAL AUDIENCE

The Logansport-Cass County Chamber of Commerce has had a Facebook page since Valentine’s Day 2011, but this year its leaders want to ramp up its presence on the social media website, chamber board president Anthony Carmichael said.

“We’re diving in a little more than we have in the past with social media,” Carmichael said. “We’re able to put so many things out there to so many people, and we want to use that as a driving force.”

That includes Twitter and LinkedIn, too. Tweets started broadcasting Feb. 6 from chamber director Megan Paschen’s official Twitter account, @CassCoChamber.

The stronger social media presence is meant to attract more interest in the organization’s events and its website, Carmichael said. As it is, the website receives a “phenomenal” average of 3,800 hits a day, he said.

It’s no coincidence that another one of the chamber’s new efforts covered social media, too.

An early “HYPE” class, an acronym for Helping You Pursue Excellence, covered the use of social media in a business promotion context. It was one of several free classes that chamber leaders plan to host this year.

“We partnered up with the Cass County Resource Network and the employment task force, which so far has been taking shape very well,” Carmichael said.

Attendance at the first was hurt by a snowstorm, he said, “but after that it definitely was picking up.” The most recent class had 15 participants.

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