Published: May 17, 2008 09:44 pm         

Discovering her passion

Twelve Mile resident opens beauty salon

By DENISE FORSBERG

Pharos-Tribune staff writer

TWELVE MILE — With a simple suggestion from her mother, Kassandra Hoover has discovered her passion.

After graduating from Vincennes University in 2003 with a degree in cosmetology and an associate’s degree in applied science, Hoover knew she wanted to do something more —but not electrology.

“It was not something I wanted to do in the beginning, but now I’m not sure why,” she said.

After her mom suggested she look into the electrology field, Hoover obtained her state license and opened Capella Studio in February.

The first-time business owner offers a variety of services at her studio, which draws its name from the Italian word for hair. She decided to call it a studio because of the art work she has displayed by her late grandfather, Bill Robbins. The black and white photos are of different locations of Twelve Mile and Logansport, taken before 1990.

Hoover offers various hair services, including cutting, perms, color and up-dos. She is also certified in using CHI hair products, but her main focus is electrology.

“Electrology is the only FDA approved permanent hair removal,” she explained.

While the overall process will eventually lead to a permanent solution, Hoover said clients go through multiple sessions to make the effects permanent and it can take anywhere from 12 to 18 months to clear an entire area.

Hoover emphasized that electrology does not involve a laser, which a lot of people mistakenly believe, she said.

Hoover, who took an eight-week course through River Rock Electrology, said the best part of owning her own business is setting her own appointments.

“I can work as little or as much as I want to,” Hoover said. “I can make all the decisions.”

She usually works Monday through Thursday evenings, and Friday and Saturday during the day. Hours are by chance or appointment only. Interested clients can also set up an appointment for a free consultation, Hoover said.

Feedback from the community has been positive and she said her choice of hours seems to fit into her client’s schedules.

While her studio is currently part time, Hoover hopes to operate it full time in the future.

Overall, Hoover is pleased with her new business.

“To stand on my own is not as hard as I thought it would be,” she said.

Denise Forsberg can be reached at (574) 732-5151 or via e-mail at denise.forsberg@pharostribune.com